1 global business

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Title: 1 global business

Essay Details:

Subject: Business

Author: Vickie W

Date: December 22, 2012

Level: University

Grade: B

Length: 3 / 890

Essay text:

"These actions are the right things to do for McDonald's shareholders, the brand and our business," CEO Jack Greenberg said. "We remain focused on growing our existing restaurants' sales and we're committed to making the changes necessary to succeed in the challenging worldwide economic and competitive environments in which we operate." However, this year, the world's largest restaurant chain reported higher second-quarter margins and strong sales, particularly in Europe, as the World Cup soccer tournament lifted demand in host country Germany. (Reuters, 2006) A yearly analysis of the industry giant would show that overseas experiences have its highs and lows on a yearly basis depending on many different variables from healthy cattle to economic adjustments, worldwide events and marketing endeavors...

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