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Furthermore, the Office for National Statistics reports that in 2000 ? 2001, ?64 per cent of women compared with 57 per cent of men' read magazines.
With just this limited research, it is clear that women's magazines continue to grow in popularity, or at the very least, these publications form a market that is unlikely to dwindle in the future. The research also shows that the market is undoubtedly inundated with publications, and is therefore highly competitive.
Any new publication that is released must be produced with consideration to this research, in that it must be reflective of the tastes of today's woman, and undoubtedly it must be focused
on a certain female age range and background...
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