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In many instances, if a company wants to continue to do business they have to either follow what Wal-Mart is doing or attempt to compete against Wal-Mart in some other fashion. It is not unreasonable to state that Wal-Mart is the reason why many businesses are in business today. They were forced out by the sheer size of Wal-Mart.
So, with this in mind it is interesting to note that Wal-Mart ranks only third on the e-commerce scale behind Dell computers and Amazon. (Sullivan 2004) What is the reason for this? It's hard to say and point to one specific reason why Wal-Mart doesn't lead this list but maybe looking at the criteria outlined in the background reading will help to answer this question...
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