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A maven can definitely help entrepreneurs gain knowledge about a particular product and exactly how to market it.
Connectors are the "hubs" of the human social network. They connect people and remember everyone and how they met them, as well as their current relationship. Some connectors aren’t even close friends. Gladwell writes about “weak ties” who connect people into getting jobs much better than your personal acquaintances (54). Connectors can easily help someone move up in the business world. An entrepreneur needs to know everything about their product or service, as well as everything about their competitor’s products or services...
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