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The Vermont Teddy Bear Co

The Vermont Teddy Bear Co

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Title: The Vermont Teddy Bear Co

Essay Details:

Subject: Book Reports

Author: Megan M

Date: July 6, 2015

Level: University

Grade: A

Length: 4 / 1123

Essay text:

Since inception, the company's hallmark remained its bear-gram delivery service. The company successfully implemented its marketing strategy through radio advertisements by popular disc jockeys, and catalogs. This study will carry out an environmental scanning basically to assess the elements having profound bearing on the Vermont Teddy Bear Co. Accordingly, a SWOT analysis has been conducted to identify the strategic factors (external and internal both) which will determine the future of the company (Wheelen, 2006, p. 9). External Factors Analysis Summary Table Factor Weight Rating Weighted Score Comments Opportunities Bear Grams ...

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