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This discussion was then drafted on a paper to make it a discussion paper. We reviewed one chapter each from the books for marketing and operations. For marketing a book by Kotler, Wong, Saunders and Armstrong’s Principles of Marketing (4th edn) was reviewed, while for the operations a book by Finch, Operations Now (2nd edn) was reviewed.
Marketing part is done by Sagun Joshi while the operations part is reviewed by Aditya Pandit. From the Operations section an interesting review of Resource Planning is explained while the Marketing review is based on the Market Segmentation. Planning is necessary for each and every activity...
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Common topics in this essay:
- Supply chain book review
- B2b Vs B2c Supply Chain
- b2b supply chain
- Complex Supply Chain Networks And Supply Chain Drivers
- E-supply chain
- Supply Chain B2B vs B2C
- Supply Chain B2B vs. B2C
- Supply Chain B2B/B2C
- Supply Chain of B2B
- Supply Chain
- The Future of the World Food Supply Chain in India
- The Supply Chain
- The Concluding Sentence Of The Book: What It Means
- Supply Chain In It
- Supply Chain
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