Superior Stores

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Title: Superior Stores

Essay Details:

Subject: Book Reports

Author: Javier H

Date: September 30, 2016

Level:

Grade: A

Length: 4 / 955

Essay text:

Concerns/Constraints, Resource Limitations that Affect Decisions: • Have the highest prices in Centralia • Lack a strong consumer image • Lack of store image and poor positioning (North Fairview) Review of Situation a. Organizational Background: • Superior Supermarkets is a division of Hall Consolidated, a privately owned wholesale and retail food distributor Hall Consolidated distributes food and related products to some 150 company-owned supermarkets and about 1,100 independent grocery stores in the U.S. and through 12 wholesale distribution centers. Superior is the smallest of the three supermarket chains owned by Hall, with sales of $192...

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