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Its owner, Dave Balter, was working in loyalty marketing, which rewards long-term credit card users for not switching company, He has his WOM company built after reading an article about WOM.
Al Fresco was one of the company joined WOM. They have around 2000 WOM agents signed up, which was relatively impossible with other marketing technique. Because of the enthusiasm of agencies, the company have significant boost up on their market selling; for example, in some stores, they have a hundred percent selling increment.
WOM also gives benefit to agents. Balter did worry about the successfulness of BzzAgent at the beginning since the leak of reward...
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