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Essay text:
Restructuring of complete corporate staff
e. Got rid of franchise board members.
f. Centralized Training.
4. Unique Experience - Carhops
5. Controlled Future Growth (Franchise and Corporate)
6. Market Research on Consumers.
7. Order Speed ? Very quick time from when customer places or till when the food is in their hands.
8. Customer Loyalty ? Average customer ate there 2 times a week.
Turn-Around
Sonic was in trouble around 1980 where board members quarreled and almost all operations were controlled by franchise owners (Advertising, buying food, etc) and there was no central control of Sonic...
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