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In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don't realize it. In both of the ads, the person is gazing at the viewer with a look that says "this is the phone for the cool people". Both ads are for mobile service technology, and each ad is very different from the other...
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