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Old conditions are expanded, new ones created, and markets for medication grow even larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Common examples of this can be seen when runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have attention deficit disorder. These advertisers and marketers recently are labeling people with high cholesterol or low bone density "at risk" of a disease in itself.
This book, Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients, shows how the expanding boundaries of illness and lowering the threshold of treatments is creating millions of new patients...
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