Rural Marketing

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Pre-written Papers:

Title: Rural Marketing

Essay Details:

Subject: Book Reports

Author: Connie V

Date: December 20, 2014

Level:

Grade: B

Length: 2 / 306

Essay text:

The rural population in India accounts for around 627 million, which is exactly 74.3 percent of the total population. The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country. The rural market in Indian economy generates almost more than half of the country's income. Rural marketing in Indian economy can be classified under two broad categories. These are: • The market for consumer goods that comprise of both durable and non-durable goods • The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on The concept of rural marketing in India is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing...

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