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Analysis
I. Summary
Company founded in 1966 by§ Robert Mondavi in Napa Valley, California
Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe
Major focus on technology and wine growing techniques§
§ Production of premium to super ultra premium wines
Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke
Managing multiple brands in the global markets§
Maintaining§ domestic market share while foreign competitors enter U...
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