Reengineering Taco Bell

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Title: Reengineering Taco Bell

Essay Details:

Subject: Book Reports

Author: Todd S

Date: May 5, 2012

Level: University

Grade: A

Length: 3 / 865

Essay text:

The company was behind to their competitors in the Development Cycle Product. BMW didn't have any choice but to increase their productivity. They launched a new car every 7-8 years, which was a really long process. Costumers were demanding more choices while wanting to pay less. They needed to improve customer satisfaction and quality, as well as speed up their development cycle and decrease their operating costs to be able to compete in the market. To reach the companies objectives, BMW decided to change radically and redesign their business process. To compare the reengineering process to the one in BMW I chose the fast food restaurant TACO BELL...

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