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He proved that it took an expert to "engineer consent" as he termed it. Bernays spent many years trying to have the vocation of public relations licensed, elevating it, in his words, "to the level of a profession." Bernays stayed the course and in 1992 even introduced an eloquent bill to establish registration and licensing for PR practitioners. Unfortunately the bill did not pass, but the proposition of licensing was actively addressed, leaving the opportunity available for expansion.
What Does Licensing Mean For the Professional?
Highly regarded professions require a specialization that can only be gained and recognized through educational minimums, a certification process, and required responsibility to their profession and the public...
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