Public Relations

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Title: Public Relations

Essay Details:

Subject: Book Reports

Author: David E

Date: January 20, 2011

Level: University

Grade: A

Length: 2 / 524

Essay text:

The bottom line for any company is to make a profit. Why else are they in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function which involves counseling at the highest level and being involved in strategic planning for the organization (Dean, 2004). This is a rather ambiguous statement that could mean a number of different things. Public Relations can be summed up in two words: Public Relations! No more needs to be said. PR can be anything that affects a company's, organizations, or individual's relative position within a market or society...

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