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Facteurs generaux de la communication
L'auteur presente et critique le modele de Shannon. Il propose une definition psychosociologique de la communication et presente les facteurs determinants de la communication :
- le role des acteurs, avec leurs variables psychologiques, cognitives et sociales ;
- le role du code utilise et du canal choisi
- les facteurs de contexte et d'environnement.
Pour etre efficace, la communication doit fonctionner comme un systeme circulaire, elle doit s'autoreguler par le feed-back, qui permet au recepteur d'emettre ses reactions.
Chapitre 2. Attitudes et communication interindividuelle...
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