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Essay Details:
Essay text:
This marketing plan will analyse the following key points.
• The purpose and the objective of the event
• Situational analysis on NRL game
• Marketing objectives for the football event
• Marketing segmentation for the NRL football event
• Marketing mix of the NRL football game event
• Implementation Schedule
• A set Budget of $750,00 for the Event
• Promotional Mix
• Provide a successful and injury free tour
• Increase annual ticket sales
• Each event offers a range of potential benefits to the event audience other then satisfaction and relaxation it can also cause :
• entertainment
• a learning experience
• opportunity to meet others
• chance to purchase items
• chance to see something unique
The report will analyse strategic outline of how the event will be run and key issues such as security, crowd control and fairness of the game...
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