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Essay text:
The concept of consumer satisfaction occupies pivotal position in marketing thought and practice. Satisfaction is the major outcome of the marketing activity and services to link process and culminating in purchase and consumption with the help of past purchase phenomenon such as changes in attitude, repeat purchase and brand loyalty.
NEED FOR STUDY
Every dimension of market orientation emphasis the ability of intermediaries in order to continuously sense and act on the events and trends in present and prospective markets.
Today’s highly sophisticated life makes the marketer to know the pulse of the market...
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