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Essay Details:
Essay text:
It wanted to answer these questions:
What changes taking place in society are likely to affect the product?
How might new technologies affect our business?
What are likely to be the future market trends?
Where are the opportunities within the market place?
What new categories would appeal to the target market?
How far do consumers think the brand could stretch into the market for different product categories?
Kellogg's had to understand how the product could be extended into a series of variants which would keep the core product strong, but grow the brand as a whole.
Manufacturing capability is another key issue...
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