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Proctor And Gamble Innovations

Proctor and Gamble innovations

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Title: Proctor and Gamble innovations

Essay Details:

Subject: Book Reports

Author: Jack R

Date: August 14, 2014

Level: University

Grade: B

Length: 6 / 1521

Essay text:

They registered in the 2004 fiscal year global sales of $51.4 billion in the segments of fabric and home care, beauty care, baby and family care, healthcare, and snacks and beverages. The products in these segments include Tide, Crest, Charmin, Downy, Pampers, Folgers, Bounty, Ariel, Pringles, Always, Pantene, and Iams. The industry is growing rapidly due to the high demand of these products, because of increased competition. There is a higher population density caused by the increase in households per year. The total population in the US is approximately 300 million and growing. 67% of the population is between the ages of 15-65 years of age, which is the market that P&G is targeting...

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