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Essay Details:
Essay text:
These changes are that I will replace the opening with
a cap on a Coca-Cola can to stop people throwing away the drink due to
a lack of storage space. By doing this I hope to gain a bigger market
share for Coca-Cola.
Before I start making any changes I need to primary and secondary
research in which consumers will be asked whether they would buy the
changed product. In order to make the idea a success I will have to
develop a marketing strategy which evaluates ways which we can achieve
these objectives.
The reason businesses seek to make a profit is that, without a profit,
a business is unable to do all the things it wants to do...
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