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Rather, a company must create a “position” in the prospect’s mind. A position that takes into consideration not only a company’s own strengths and weaknesses, but those of its competitors as well.
Chapter 2. The Assault on the Mind
There are just too many companies, too many products, too much marketing noise. The per-capita consumption of advertising in America is $376 per year.
Chapter 3. Getting Into the Mind
The easy way to get into a person’s mind is to be first. If you can’t be first, then you must find a way to position yourself against the product, the politician, the person who did get there first...
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Common topics in this essay:
- A Decision To Make
- POSITIONING: The Battle of your Mind
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