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Compared to years ago when there were only a handful of networks and a small number of newspapers and periodicals, today we can select from 282 channels and more. The large number of choices imposed on a finite quantity of time means that consumers are willing to spend less and less time paying attention to marketing.
Technology has also allowed customers to steadily increased their standards to expect the highest quality product no matter what they purchase. This means that consumers no longer have to invest nearly as much time investigating what products will meet their needs because all are expected to...
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