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As a testament to his career and the level of creativity he maintained while at Hallmark, his final position title was “Creative Paradox” for Hallmark Cards.
Through short stories and personal observations and experiences, MacKenzie provides insight into maintaining a creative, entrepreneurial culture within the structured and potentially constricting environment of an organization, and society as a whole. He defines “the giant hairball” as a tangled, impenetrable mass of rules and systems that are based on what worked in the past and which can lead to mediocrity in the present. He points out that this “hairball” is built over time without members of the firm understanding that it is even there or its potential to negatively effecting the firm’s ability to remain flexible and creative...
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