Online Jewelers-Blunile

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Title: Online Jewelers-Blunile

Essay Details:

Subject: Book Reports

Author: Mary K

Date: July 12, 2015

Level: University

Grade: A

Length: 8 / 2290

Essay text:

In June 1999, changed name to Internet Diamonds, Inc. In November 1999, launched the Blue Nile brand and changed the name to Blue Nile, Inc. Blue Nile is a leading online retailer of diamonds and fine jewelry that offers an exceptional customer experience including substantial education, guidance, and value and have successfully built Blue Nile into a premium brand. Corporate offices are located in Seattle, Washington. An evaluation of the competitive force facing Blue Nile and other online jewelers ? Global Market of Diamond and Jewelry, In 2006-2007, America has market share 50% of global market for diamond and also have positive trend then the retail market was intensely competitive...

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