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In June 1999, changed name to Internet Diamonds, Inc. In November 1999, launched the Blue Nile brand and changed the name to Blue Nile, Inc. Blue Nile is a leading online retailer of diamonds and fine jewelry that offers an exceptional customer experience including substantial education, guidance, and value and have successfully built Blue Nile into a premium brand. Corporate offices are located in Seattle, Washington.
An evaluation of the competitive force facing Blue Nile and other online jewelers
? Global Market of Diamond and Jewelry,
In 2006-2007, America has market share 50% of global market for diamond and also have positive trend then the retail market was intensely competitive...
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