odwalla case

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Title: odwalla case

Essay Details:

Subject: Book Reports

Author: Paul C

Date: December 7, 2011

Level: University

Grade: A

Length: 15 / 4272

Essay text:

coli poisoning. This brings up serious questions about what social responsibility really is, whether we are looking for it in the right places, and what we can do to encourage corporations to act in the public interest. The fall from grace was breathtaking. At its peak of prosperity in 1996, Odwalla, the juice company based in Half Moon Bay, California, was touted as much for its ethical consciousness as for its growth prospects. In the autumn of that year, however, one child died and at least seventy others were injured after drinking Odwalla apple juice tainted by poisonous bacteria. Two years later, after pleading guilty to criminal charges of violating Federal food safety laws and paying $1...

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