Nike Swot

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Title: Nike Swot

Essay Details:

Subject: Book Reports

Author: Tyrone M

Date: March 10, 2014

Level: University

Grade: A

Length: 2 / 325

Essay text:

Comparatively, Nike’s competitor Adidas, a German-based sporting goods company ranked 69th in the same list. Strong brand equity not only enhances customer retention but also facilitates easy launch and wider acceptance of new products. However, Nike faces intense competition from athletic product retailers like Adidas and Puma. Intense competition and availability of cheaper products could put pressure on the prices of products and therefore adversely affect the company’s margins. Intense competition could also lead to a loss of market share. Strengths Weaknesses Strong brand equity Product recalls Vertical integration Litigation Wide product portfolio Low revenue growth and operating margin Strong innovative capabilities Opportunities Threats Increasing online retail spending Aging of baby boomers Growth in footwear market Intense competition Strategic alliances Rising labor wages in the US Global sports market Strengths Strong brand equity Nike has strong brand equity...

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