Nike

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Title: Nike

Essay Details:

Subject: Book Reports

Author: Janna D

Date: March 27, 2015

Level: University

Grade: A

Length: 15 / 4398

Essay text:

Nike’s plan is to target customers, primarily in Africa, particularly in Ghana. The plan is to produce a wide range of soccer gears with collaboration of Michael Essien. The products will be exclusively produced under “Air Essein” and marketed in Ghana. “Air Essein” will include an extensive selection of soccer gears that will be available in a wide range of sizes. Also, Nike’s plan is to introduce various athletic equipments under the Nike Brand. Prices will be based sizes, product type and season. Nike’s plan is to target men and women between 14years old and 40years old. "Air Essein" will help in creating a brand differentiation and future loyal customers...

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