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The reason which motivates us towards this research is that its one of the most popular brand and their strong marketing communication which leads them to success since the day it started up till now
Review of literature
There was a time where advertisers aimed at appealing to the main stream, middle class family. “Society making” media strived to bring people closer together by “acting out concerns and connections that people ought to share in the larger national community”.For example, one of Coca Cola’s 1943 advertisements focused on the notion of the “refreshing rest pause”, also known as taking a break and drinking a coke...
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