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Also with over 1500 microbreweries in the U.S alone, the micro brewed beers really crept into the beer market as well.
The major problem with moon shot was the lack of advertising in my opinion. It was a horrible strategy to rely on other companies ads such as they did with B to the E. This was a major mistake because they needed to develop their brand. If they were given a 100,000 dollar budget then 50 thousand should have gone to a small production of their moon shot drink and the other 50 thousand to advertising. When starting up a new business sometimes you have to gamble a little bit by relying on your advertising...
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