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This was the largest single personal-injury settlement in Washington state history. Jack in the Box also had to pay a total of $44 million to franchisees and over $8 million to shareholders.
I think that this event most definitely qualifies as a crisis. The outbreak fell under very close media and government scrutiny, it interfered with the company's normal operations of business, it jeopardized the public image enjoyed by the company and its officers, and it significantly damaged to companies bottom line.
C.)
Warning stage
Although the outbreak came on quickly, there were warning signs that the company chose to ignore...
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