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To date, lack of marketing has been the catalyst for our poor returns in this region. To remedy this, we need to spend a good deal of money establishing ourselves as a serious brand in this region.
The Asian market is potentially the most lucrative of all markets where we operate, and to date, has been little more than a drain on our resources, offering little or no returns. Through an extensive marketing campaign, including sponsorship of popular events in Asia, such as Soccer championships, and an extensive TV advertising campaign, we can establish ourselves as the leading beverage choice throughout Asia, to add to the titles we already hold in Great Britain and Australia, to name but a few...
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