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Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer ? not only those who buy and sell directly, wholesale and retail, but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer. In a modern capitalist economy, where nearly all production is intended for a market, such activities are just as important as the manufacture of the goods.
My personal definition of marketing is a social and managerial function associated with the process of researching, developing, promoting, selling, and distributing a product or service...
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