Mango Supply Chain

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Title: Mango Supply Chain

Essay Details:

Subject: Book Reports

Author: Erika W

Date: December 4, 2013

Level: University

Grade: B

Length: 5 / 1240

Essay text:

It is now, according to Planellas, “one of the most valuable retail brands in the world.” Interbrand, the international consulting firm. Says that Mango’s revenues amount to about 700 million euros. Esade has developed a case study of Mango, recently published in Expomanagement, the largest managerial forum of Spain’s HSM management training firm. In an interview with Universia-Knowledge@Wharton, Planellas notes that when he asks students to explain Mango’s strategy, their first answer often focuses on the positioning of its shops in locations frequented by a specific market segment – young women who like fashion...

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