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Essay text:
In sector where they don’t have the “know-how” and don’t match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions
The swot analysis
Strength:
• Name recognition which makes them the largest product marketplace
• Their experience during the time
• Leading position
• Quality provider
• Distribution
• Public Relation
Weaknesses
• Their Diversification
• Conflict of interest (fashion vs. wine and spirits)
• Forward and backward integration
• Luxury goods are easy to imitate...
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