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The whole industry is very much engineered. The food is engineered in taste laboratories and is designed to be very appealing, almost (but not quite the same thing) like a drug. The fast food companies are involved in marketing, particularly to very young people, to get them hooked on their product early. It's easy to get hooked on it because most of it tastes so good. But just because it tastes good does not mean it is good.
Beyond the taste and marketing issues are many other areas that are impacted. The fast food industry has a big impact on meat production. Much of the way the meat industry operates is a result of the power of the fast food companies in controlling their suppliers...
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