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Essay Details:
Essay text:
USA, UK – independence of action and standing out from others is emphasized.
INDIVIDUALISM advantages – high level of entrepreneurship activity in western societies…….(p.186)
? Cultural diversity: there is no one best way of managing, marketing or doing business
? Global brands but not global people – motives differ
? Cultures are different: not better or worse
? Pitfalls (failing to see cultural differences):
? self-reference criterion .. The unconscious reference to one’s own cultural values
? ethnocentric behaviour .. Behaving in the belief in the superiority of one’s own culture or ethnic group
? stereotyping ...
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Common topics in this essay:
- CROSS-COUNTRY DIFFERENCES IN CULTURAL, DEMOGRAPHIC, AND MARKET CONDITIONS
- Cross Cultural Management
- Cross Cultural Negotiations
- Cross-cultural Communication Competency in the Geocentric Negotiation
- Cross-cultural awareness
- Cultural Competency in the Workplace
- Cultural diversity is a source of international competitive advantage. Critically evaluate!
- cross cultural management
- Toward Culture Intelligence: Turning Cultural Differences Into A Workplace Advantage
- Cross Cultural Negotiations
- Cross Cultural Management
- Cultural Vaules and Person ethics
- cross cultural awareness for the international manager
- THE NEED FOR CULTURAL AWARENESS, RESPECT AND COMPETENCY
- Understanding cultural differences
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