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Lead user are characterized by those who face needs that are general in the market but much before the others experience it and they also arrive at a solution which provides them wit a high level of benefit. The article uses the case study involving Computer Aided Designs (CAD) systems because it was a rapidly growing market. The four steps used in conducting this research were: (1) Specifying lead user indicators by first identifying a market or technological trend and then defining the potential benefit. (2) Identifying the lead user group. (3) Generating data from the lead users from their real life experiences...
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