IMM 2

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Title: IMM 2

Essay Details:

Subject: Book Reports

Author: Nancy M

Date: December 19, 2015

Level: University

Grade: B

Length: 19 / 5679

Essay text:

Finally, they would like to design a communication strategy to communicate the probable improvements with the current and potential customers. Bazargan Kala has decided to use Kano Model to classify its product and services attributes based on how they are perceived by customers and their effect on customer satisfaction. Customer Satisfaction Concept: More and more business enterprises realize that customer satisfaction is crucial for future business success. Striving for customer satisfaction means understanding and anticipating what customers want of the products/services in the future but do not expect of them...

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