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Essay text:
What different types of research methodologies does the company use? What are the advantages of each methodology described in the case?
Market research and innovation are very important in Whirlpool’s globalization strategy. Because they allways act with researchers and focus group. For example, Whirlpool’s researchers convened focus group and visit to representative low-income households and they develop and innovate new technology for low-income consumers.
Whirlpool use qualitative research and focus group methodologies.
Advantages ar efor example, Marcele Rodrigues is director of laundry technology “it wasn’t a matter of stripping down an existing model We had to innovate for the masses” so they worked for correct to wrong decision then develop new washer Ideale for consumers...
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