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Currently, the ones that have strongest power over Xbox are those competing with it directly.
Fig1. Porter’s five forces model for Microsoft Xbox
Industry participants
There are many companies in the game console industry. Major players are Sony and Nintendo. Sega was a major player. Microsoft is a new player in this industry. But it is quickly perceived as one of the major players. There are also some smaller players in this industry.
Main Competitors
Main competitors for Microsoft in game console industry right now are Sony and Nintendo. A comparison of their newest products is given in Table 2...
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