Home Appliances SWOT

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Title: Home Appliances SWOT

Essay Details:

Subject: Book Reports

Author: John F

Date: October 17, 2015

Level: University

Grade: A

Length: 5 / 1273

Essay text:

The five major players are General Electric, Maytag, Whirlpool, Electrolux, and Raytheon. All are well established in the industry and have been major players for many years. Prior to World War II, most appliance manufactures produced a limited line of appliances derived from one successful product. For example, General Electric made refrigerators, and Maytag focus on washing machine. During this era a company was reluctant to enter the market of another company. It was not until 1945 that firms begin to offer full lines of various appliances. The industry almost double in size during the 1960s, as sales of several products grew rapidly...

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