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presence with 150 store openings per year in 2005 and 2006. Are there limits to Lowe’s current growth strategy?
II. CASE ISSUES AND SUBJECTS
Home Improvement Retailing “Big Box” Retailer
Industry Analysis Fragmented Industry
Industry Value Chain Competitive Strategy
Core Competence SWOT Analysis
Horizontal Growth Strategy Marketing Strategy
Domestic vs. International Growth
EXAMPLE OF STUDENT INTERNET RESEARCH PROJECT
• STUDENTS WERE REQUIRED TO GET Lowe’s SEC 10-K, 10-Q., Annual Report, Stockholder’s Proxy, and news releases and articles.
CURRENT SITUATION
A. Current Performance
• Current market share estimated at 9%
• 2nd largest home improvement retailer
• Operates over 1,000 stores in 48 states as of 9/30/2004
• Net earnings increased 28% in 2003
• Profit Margin: 5...
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