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The company also benefits from a very tight value chain due to the majority (79%) of its products being wholly produced within company owned facilities.
Hanes also has a very extensive research and development team. This allows them to continually innovate and bring new products to the market, therefore addressing the changing market, industry trends, and appealing to customers.
Weaknesses
Hanes has a very unbalanced ratio of customer to sales. In 2007, 27% of the brands net sales were from Wal-Mart, while 62% of net sales were from only the top ten of the brands customers. If the brand lost any of these customers, it would severely impact the brands business, operations, and cash flow...
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