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Please note that textual references rather than footnotes are used in the Harvard system.
1 Some Hints on Getting Started
All assignments in HBM110 The Marketing Concept are designed to illustrate not only theory but also the practical applications of this theory to marketing practice. For each assignment, students should:
• carefully read the appropriate chapter(s) in their text, and
• search out (and then show evidence of using) further references on the topic, either in texts, the press or in journals.
Searching out references:
Once a topic has been chosen, it is best to make a rough plan of the major facets of the topic which the paper will address...
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