Good to Great

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Title: Good to Great

Essay Details:

Subject: Book Reports

Author: David C

Date: May 12, 2014

Level: University

Grade: B

Length: 3 / 624

Essay text:

What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Book Good to Great book is a must read for anyone who is in business or wants to start a new business. I was really impressed with the line "Greatness, it turns out, is largely a matter of conscious choice" Two companies face the same challenge have the same information with them, yet the great company makes the conscious choice on how to handle the situation and how to use the data effectively. "I will take responsibility for this bad decision...

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