Geetanjali Jewellers

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Title: Geetanjali Jewellers

Essay Details:

Subject: Book Reports

Author: Cinthia J

Date: June 30, 2017

Level: University

Grade: A

Length: 2 / 335

Essay text:

When Tanishq was launched, it sold most of its products through multibrand stores. In 1998, Tanishq decided to set up its own chain of retail showrooms to create a distinctive brand image. By 2002, Tanishq retailed its jewellery through 53 exclusive stores across 41 cities. To meet increasing demand, Tanishq planned to open 70 stores by the end of 2003 and offer a range of 'wearable' products with prices starting at Rs. 400. With sales of Rs. 2.66 billion in 2000-01, Tanishq had a 0.66 percent share of the total jewellery market and a 27 percent share of the branded jewellery market Oyzterbay: Oyzterbay was founded by Vasant Nangia and his team in July 2000...

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