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Essay Details:
Essay text:
The losses were blamed on the decline in Western European passenger car sales and the turmoil in the currency markets.
Ford of Europe entered into foreign exchange agreements with the parents company, Ford Motor Company, to manage exposure to foreign exchange rate fluctuations. These exchange agreements were aimed at hedging debt, financial commitments, and dividends that were denominated in foreign currencies. Despite these agreements, currency fluctuations contributed to the company’s losses for the period 1990 – 1993.
• Performance Measurement:
Brand Loyalty: There are some people that are so loyal to the brand for example: My grandfather…
Quality: The cars are in the standard quality; they make probes, etc...
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