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Word association is different from one country to the next. Even though a company may say one thing in one country it may mean something in another. They really should have someone in the country that is receiving the information review it first so they are saying the correct thing. Saying the wrong information could really give a company a bad name and then leave a bad taste in customer’s mouth.
The first example is the COLGATE-PALMOLIVE industry. They advertised the Liquid Ajax. This was ok except the tag line they used was what gave customer a bad feeling in the German community. They were telling the audiences that this was something the really did not work...
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